Popular Voice in Polynesian Reggae Dies at 55
A Career Remembered
A career highlight in Fiji’s musical journey was the 1996 release of the album Born & Raised. The album was a commercial success and helped raise his profile in the music industry. Fiji toured extensively throughout the Pacific and along the West Coast of the United States over the years.
Fiji Passes Away at 55
- George Brooks Veikoso, known professionally as Fiji, passed away on July 23 at the age of 55.
- The Polynesian reggae and Hawaiian music community mourns the loss of this iconic figure.
- No official explanation for his death has been released.
- He passed away in his native Fiji, surrounded by family.
- The news was announced by Polynesian Music on social media: “So much lived, so much loved… a lovely soul was called home.”
Fiji was more than an artist—he was a movement, a voice of the people, and a light in the darkness.
Who Was George Brooks Veikoso a.k.a. Fiji?
- Born on May 10, 1970, in Buretu, Tailevu, Fiji.
- Began his musical career singing for $5 USD.
- Moved to Hawaii in 1987.
- Released his debut album Evolution in 1994.
- Gained popularity with hits like:
- “Lia”
- “Symphony of Love”
- “Nasty”
- “Good Thing”
Breakthrough with Born & Raised
- The 1996 release of Born & Raised was pivotal in launching his career to greater heights.
- Headlined Hawaii’s annual Birthday Bash.
- Performed with acts like Kapena.
- His live shows often featured traditional Fijian drums and performers, celebrating his heritage.
Family Support and Early Inspiration
- In 1998, Fiji won:
- Na Hoku Hanohano Award for Favorite Entertainer of the Year
- Male Vocalist of the Year
- He credited his musical inspiration to:
- His uncle Isireli Racule
- Three other relatives
- Paul Stevens
- Jazz musician Sakiusa Bulicokocoko
He once collaborated on “Drums of the Islands” with Elvis Presley.
Awards and Accolades
- People’s Choice Award (multiple years)
- Grammy-nominated for Best Reggae Album (Island Warriors)
- Co-wrote, produced, and performed the Baywatch Season 11 theme song with Glen Medeiros
- Honored with:
- Best Pacific International Artist Award – Pacific Music Awards (2014)
- Lifetime Achievement Award – Manukau Institute of Technology (2021)
Fiji’s legacy continues to live on through his music, mentorship, and impact on the global Polynesian music scene.
