Box Office Update: De De Pyaar De 2 Day 11 — Sequel Faces Slowdown
The romantic comedy “De De Pyaar De 2”, featuring Ajay Devgn, Rakul Preet Singh, and R. Madhavan, directed by Anshul Sharma, has completed 11 days in theatres. Produced by T-Series and Luv Films, the sequel had a strong start but is now showing signs of slowing momentum as it moves through its second week.
The romantic comedy De De Pyaar De 2, starring Ajay Devgn, Rakul Preet Singh, and R. Madhavan, and directed by Anshul Sharma, has completed 11 days in theatres. Backed by major production houses like T-Series and Luv Films, the film entered cinemas with strong expectations, especially considering the popularity of its predecessor. Initially, the sequel managed to generate considerable buzz among audiences, driven by star power, music, and its familiar blend of romance and comedy. However, as the days have progressed, the film’s momentum has begun to slow, particularly as it moves deeper into its second week. The drop in collections reflects the typical lifecycle of mid-budget Bollywood entertainers, where sustaining audience interest beyond the opening phase becomes increasingly challenging. While the film remains stable in certain markets, its overall performance now suggests a more moderate trajectory rather than an explosive box-office run.
Day 11 Performance
On its 11th day, the film earned around ₹1.50 crore net in India, bringing the total domestic collection to approximately ₹63.20 crore. Globally, it is estimated to be approaching the ₹100 crore mark, largely helped by overseas markets.
On its 11th day, which fell on a Monday, De De Pyaar De 2 earned approximately ₹1.50 crore net in India, marking a noticeable decline compared to its weekend numbers. This brings the film’s total domestic collection to around ₹63.20 crore. While the film continues to inch forward, the sharp drop from Sunday’s earnings highlights a significant reduction in weekday footfall, with occupancy levels hovering around 9%. Such dips are not uncommon for films entering their second week, but the magnitude of the fall indicates that the film may not have strong enough word-of-mouth to sustain higher weekday collections.
On the global front, the film’s performance offers a slightly more positive picture. Thanks to overseas markets, particularly in regions where Ajay Devgn enjoys a loyal fan base, the worldwide collection is steadily approaching the ₹100 crore milestone. This international contribution is playing a crucial role in boosting the film’s overall revenue, compensating to some extent for the domestic slowdown. However, even with this support, the film’s pace suggests that it will need consistent performance in the coming days to achieve a significant global benchmark.
Recap of the Run So Far
- Opening Day: The film had a promising start, earning about ₹8.75 crore.
- First Weekend: Collections grew steadily to ₹12.25 crore on day two and ₹13.75 crore on day three. By the end of week one, the total stood at ₹51.10 crore.
- Second Week:
- Friday (Day 8): ₹2.25 crore
- Saturday (Day 9): ₹4 crore
- Sunday (Day 10): ₹4.35 crore
- Monday (Day 11): ₹1.50 crore, marking a 60% drop from Sunday with occupancy around 9%.
The film’s journey at the box office began on a promising note, reflecting strong initial audience curiosity and effective pre-release promotions. On its opening day, De De Pyaar De 2 collected approximately ₹8.75 crore, a respectable figure for a romantic comedy sequel. This solid start was followed by steady growth over the weekend, with collections rising to ₹12.25 crore on Saturday and peaking at ₹13.75 crore on Sunday. The upward trend indicated positive audience response during the initial phase, particularly among urban multiplex viewers.
By the end of its first week, the film had accumulated around ₹51.10 crore, positioning it as a decent performer in the mid-budget category. The film benefitted from minimal competition during its opening days, allowing it to capture a substantial share of screens and audience attention. However, as it transitioned into its second week, the collections began to show signs of fatigue.
During the second weekend, the film experienced a typical pattern: a drop on Friday with ₹2.25 crore, followed by a recovery on Saturday with ₹4 crore, and a slightly higher collection of ₹4.35 crore on Sunday. While this growth over the weekend indicated continued interest, the numbers were noticeably lower than those of the first weekend, signaling a gradual decline in momentum. The sharp fall on Monday, Day 11, confirmed that the film is now entering a more challenging phase of its theatrical run.
Contextual Performance
Despite the weekday drop, the film is performing better than some mid-sized releases released at the same time. Analysts predict that the second week will close at roughly ₹17–19 crore, about half of the first week’s total.
Compared to the first installment, the sequel’s pace is slower. It is expected to conclude its domestic run around ₹70–75 crore, which is 20–25% less than the original film’s performance.
When viewed in the broader context of recent Bollywood releases, De De Pyaar De 2 can be described as a moderately successful film, performing better than several mid-sized projects released around the same time. Despite facing competition and changing audience preferences, it has managed to maintain a steady presence at the box office. Industry analysts estimate that the film’s second week will close with collections in the range of ₹17–19 crore, which is roughly half of its first-week earnings—a common trend for films that rely heavily on opening-weekend performance.
However, comparisons with the first installment reveal a noticeable difference in pace and impact. The original De De Pyaar De enjoyed stronger word-of-mouth and sustained audience interest over a longer period, resulting in higher overall collections. In contrast, the sequel appears to be facing greater scrutiny from audiences, who may have had higher expectations based on the success of the first film. As a result, projections suggest that the sequel’s final domestic total could settle around ₹70–75 crore, making it 20–25% lower than its predecessor.
Reasons Behind the Slide
Several factors contribute to the dip in collections:
- Mid-week attrition: A weekday drop is normal, but a 60% fall suggests weak traction.
- Competition and screen share: New releases reduce screen availability and audience attention.
- Sequels and expectations: The first film set a high benchmark, making the sequel more critically evaluated.
- Limited repeat viewership: Word-of-mouth hasn’t provided a strong boost in the second week.
Several factors have contributed to the film’s declining performance in its second week. One of the primary reasons is mid-week attrition, which is a natural part of a film’s lifecycle but has been particularly pronounced in this case. The 60% drop from Sunday to Monday indicates that the film is struggling to maintain consistent audience engagement beyond the weekend, a sign that its appeal may be limited to initial curiosity rather than long-term interest.
Another significant factor is competition and reduced screen availability. As new films enter the market, they naturally take over screens and showtimes, limiting the exposure of existing releases. This shift can significantly impact a film’s earnings, especially if it does not have strong word-of-mouth to sustain demand. In a crowded release calendar, maintaining visibility becomes increasingly difficult.
Outlook for the Coming Days
If the current trend continues, the film is likely to have a typical mid-tier run, gradually tapering off rather than exploding via word-of-mouth. International markets will play a key role in helping it cross the ₹100 crore worldwide mark. Steady attendance in smaller centres and weekday slots could help stabilize overall collections.
Looking ahead, the film’s performance will largely depend on its ability to hold steady during weekdays and capitalize on the upcoming weekend. If the current trend continues, De De Pyaar De 2 is expected to follow a typical mid-tier trajectory, gradually tapering off rather than experiencing a resurgence driven by word-of-mouth. However, the absence of major competing releases in certain regions could provide some breathing room, allowing the film to maintain a baseline level of collections.
International markets will continue to play a crucial role in shaping the film’s overall success. With overseas audiences contributing significantly to the global total, the film still has a chance to cross the ₹100 crore mark worldwide, which would enhance its commercial standing. Additionally, smaller centres and single-screen theatres may provide steady footfall, helping the film maintain relevance in the coming weeks.
Implications for Stakeholders
- Producers and distributors: They will monitor performance in the coming weekdays, along with satellite, streaming, and international revenue, to offset any domestic shortfall.
- Lead actors and creative team: While the opening week was decent, the steep mid-week drop suggests the film may not be seen as a major success.
Still, the movie highlights that Ajay Devgn and Rakul Preet Singh continue to have strong box-office appeal, particularly in family-oriented films. However, the growth potential seems limited given stiff competition and audience expectations.
For producers and distributors, the film’s performance highlights the importance of diversified revenue streams. While theatrical collections remain a key indicator of success, income from satellite rights, digital streaming platforms, and overseas markets can significantly impact the overall profitability of a project. In the case of De De Pyaar De 2, these additional avenues are likely to play a crucial role in offsetting any shortfall in domestic earnings.
In Summary
By Day 11, “De De Pyaar De 2” earned ₹1.50 crore net on Monday, taking the domestic total to ~₹63.20 crore. Worldwide, it is approaching ₹100 crore. While respectable, the sharp weekday decline and slower second-week performance indicate the film is likely to have a moderate theatrical run, rather than blockbuster status. The coming week will be crucial to see whether it sustains audience interest in quieter release periods.
